What do politicians, religious leaders, and brands have in common on Instagram? They all need followers to be successful. Having a significant follower on Instagram contributes greatly to the success of your Instagram brand and marketing. Increase customer engagement, awareness and loyalty. (We trust things other people trust.)
1. Hashtags
This is one of the simplest tips we hear regarding increasing social media engagement: use hashtags. Yes, it is simple, and it works. Hashtags are one of the tools that Instagram uses to organize messages into categories and make the platform searchable. I can search for #beaches, and all of a sudden I’m inundated with poles with beautiful sandy shores and clear ocean water.
As a business, you need to research which hashtags are relevant to your target audience. What hashtags are your competitors using? You don’t have to reinvent the wheel. You just have to find out which wheels work well and emulate them. Many companies develop their own brand hashtags, which could be the name of their stores or brands. Asking users to post with your hashtag in mind creates a digital message board that others can see when they decide to give you your business.
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2. Increase your messages to a specific audience
Many of Instagram features are free, but if you’re using them as a marketing tool, you may want to allocate some of your budget to make sure you’re using it correctly. This applies to improving your posts. Boosting a post on Instagram is more or less the same as boosting a post on another platform. You pay a variable amount of money to ensure that your message appears on the channels of a certain type of audience. You can choose from ratings such as age, location, and interests, or you can have Instagram automatically grow to an audience that resembles your current followers.
Increasing your posts gives you a greater chance of reaching the right audience. Your brand is not for everyone. If you have a women’s clothing store, you have a specific audience: women. Boosting a position means greater engagement with your target audience.
3. Prioritize your aesthetic or visual impression
This tip is huge. Every successful brand has an aesthetic, or “a set of principles that underlie and guide the work of a particular artist or artistic movement.”
Think of Instagram as a digital magazine. Wish your magazine images were blurry, poorly lit, and disinterested? Magazine designers think a lot about the way a number flows, as well as the layout of a page. Treat your Instagram appearance as seriously as you would a magazine.
Consider the Sephora makeup brand in the image below. It is clear that he positions objects strategically and considers the color scheme of his products as a whole. We see this in the mix of beiges, baby pinks and light corals. While it may seem superficial, it’s no secret that looks are everything, especially in the world of marketing. Decide what your aesthetic is going to be, what message you’re trying to deliver, what theme you’re trying to achieve, and stick with it consistently. It will make your profile more attractive and users will want to follow you.
4. Develop bio and URL of your profile
Instagram bios are small compared to Facebook business pages, making it easy for businesses to overlook their importance. However, it is important that you develop your bio, making it attractive while quickly conveying your company message. Experts caution against using the URL solely as a way to link to your home page. Rather, it is advised to change your URL on a regular basis, in relation to a product, ad, or blog post that users should refer to.
There is something about the phrase, “link in bio,” that forces users to navigate away from Instagram to see what is so important that their profile link has changed. The post itself should give users an idea, but leave them wanting more.
5. Write captivating subtitles
What’s worse than a mediocre title? I’m on your page because I want to know more about your brand, and subtitles should do just that! Consider this legend from the Modcloth clothing store. It starts with a quirky phrase, identifies the model featured in the photo, gives the sweater a searchable name, and tells users that they can purchase the look via the link in the bio.
In short, subtitles must captivate. They should inform and intrigue. The type of profile you have will dictate exactly how much detail you give.
For example, an art gallery can go into more detail about a painting or sculpture, encouraging users to visit the entire exhibition. With a retail profile, you can see above that a plethora of details are not completely necessary.
6. Enable post notifications
Posting notifications are simply notifications that Instagram sends you when one of your preferred users posts a message. You must activate posting notices to receive this information. Consider turning on post notifications for influencers in your industry, competitors, and anyone else whose content you’d like to engage with. Again, engagement is a key component to increasing your following.
Knowing exactly when someone posts a message allows you to intentionally like or comment on that message, increasing your engagement with that user and their familiarity with your brand or product. As for the competitors, it can simply be helpful to keep an eye on their social media strategies.
7. Include a call to action in your messages
A call to action (CTA) sounds much more serious than it is. It is not a call to arms, or the act of convincing others to rebel. In terms of Instagram, it’s simply about writing your captions or posting photos in a way that forces viewers to do something after posting.
Calls to action are important because they get users to engage with your brand beyond the initial messages. Whether it’s tagging a friend for a discount, posting for a gift, or just asking users to comment, any CTA is a good decision.
8. Groups for Instagram Engagements
The activities that members participate in are Likes for Likes, Comments for Comments, and follow the below. This is a “You scratch my back, I’ll scratch yours” strategy, in which users support each other, as well as share tips and tricks they may have on Instagram’s ever-changing methods.
9. Cross post
That could mean sharing your Instagram photos to Facebook or writing an entire blog post around an upcoming Instagram giveaway. Highlighting your Instagram on other platforms attracts users who, for example, would otherwise only follow you on Twitter, or makes your blogging community part of your Instagram community. If people are finding you and your brand in different ways, make sure they are aware of all the options that are available to them.
10. Followers of your competition
Your competitors’ profiles should be some of the most visited. By seeing what they are doing, you can get a better idea of what you are supposed to do. You can also get an idea of who you should be involved with.
Consider engaging with users who often comment on your competitors’ posts. Follow them, as do their messages, and force them to follow you back, but not in a creepy way. Your competitors have already curated an audience that fits your brand, so don’t be afraid to take advantage of it.
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